Powerline Contact. Next Steps?

Hopefully before reaching power lines you would have done a rip out landing. In this video you see a hot air balloon pilot caught in the power line.  Take a look and think about what the pilot did wrong here and what procedure this pilot should used in this tricky situation.  Fortunately, no one was hurt in this power line strike.  For the correct technique read this article from the FAA Accident Prevention Program on Powerlines and Thunderstorms.